Marketing Comparison Essay - 940 Words

Marketing Comparison Profile 1: So you’re thinking of doing some online advertising to drive traffic to your Web site – good idea! It’s the new way to advertise and gain new supporters. Forget billboards in Times Square or commercials during the Super Bowl; using online text ads to promote your organization is extremely affordable (usually $5 to get started) and simple. Since you’re going to start advertising online somewhere, it’s kind of nice to get some free advertising money to play around with. On Google, the most free advertising money offer I’ve seen is $50. Google Adwords offer a nice little feature that displays lots of keywords for you when you enter a few basic words about your organization. This eliminates the†¦show more content†¦If someone clicks on a companys link, it pays; if someone doesnt, the company doesnt. This comes as corporations are demanding better accountability for their massive ad spending. Google is a product with zero switching costs; if a different and better search site comes up tomorrow, theres nothing stopping a mass consumer migration. At the Google Analyst Day in early March this year, CEO Eric Schmidt outlined the companys priorities for 2006. Numbers one and two, respectively, were to continue improving search quality and end-user traffic, and the quality of advertisements as perceived by end users. Notice I didnt say advertisers, I said end users, Schmidt emphasizes. Sandberg, vice president of global online sales and operations, recalls, when one man wanted to know why Google wouldnt let his ad accompany a certain search term. He had bought an ad, but very few people had clicked on it, so his click-through rate was below our minimum to stay alive, Sandberg says, which says to us, no one was interested in it. Sandberg had to explain to the advertiser that he needed to pick other terms that users would find more relevant to his ad. We value the white space on our page†¦and we are willing to forgo short-run revenue to build a long-run program, Sandberg says. And thats how weve run it from the very beginning. The whats good for the user is goodShow MoreRelatedB2C and B2B Marketing Comparison993 Words   |  4 PagesB2C and B2B Marketing Comparison Marketing ultimately depends on who you are delivering your message to. With Business to Business (B2B), an organization has to know the businesses needs, its current situation, competitors, trends, technology and costs. Business to Commerce (B2C) is also about knowing who you re selling to. You have to know their wants and needs, your competition, distribution, supply chains and costs. Often, B2B sites are more informational and technical. 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